Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Comparison Between Egyptian and Mesopotamian Religions and Beliefs!

The religious beliefs of the ancient Egyptians were the dominating influence in the development of their culture. The Egyptian faith was based on a collection of ancient myths, nature worship, and innumerable deities. Sumerian lives were spent serving the gods in the form of man-made statues. There was no organized set of gods; each city-state had its own patrons, temples, and priest-kings. The Sumerians were probably the first to write down their beliefs, which were the inspiration for much of later Mesopotamian mythology, religion, and astrology. Sumerians believed that the universe consisted of a flat disk enclosed by a tin dome. While the Mesopotamian’s didn’t have anything quit to scale with the pyramids, they did use and build ziggurats for religious purposes.

Both civilizations were centered on religion. Egypt believed in many gods. The gods Mesopotamia believed in tended to be absolute rulers to whom the people owed total devotion. In both civilizations religious leaders were given very high status and held in high regard. Mesopotamia and Ancient Egypt are two religions that believed in monotheism. Both Egypt and Mesopotamia were polytheistic, that is, they believed their worlds were ruled by more than one god. Both civilizations believed that the gods created them. Both cultures also believed that they themselves were created for the purpose of serving their gods. Both worshipers took their names from the numerous gods and the cults that honored the deities, and priests in both religions were no special clothes, and made daily offering in the temples and held annual festivals open to public.

Mesopotamian religion saw humans as the servants of the gods, who had to be appeased for protection. Egyptians believed that the gods created all humans but were also controlled by the principle of maat, or order. Unlike followers of Mesopotamian religion, the Egyptians had a strong belief in the afterlife, which they expressed by building elaborate tombs such as the pyramids. The Sumerian afterlife involved a descent into a gloomy netherworld to spend eternity in a wretched existence as a Gidim (ghost). Egyptians believed that their gods had created Egypt as a sort of refuge of good and order in a world filled with chaos and disorder. The major god for much of Mesopotamia was the sky god Enlil; later th e worship of Enlil was replaced by the worship of the Babylonian god Marduk. For Egyptians, Amen-Ra was the most powerful deity, chief of the pantheon. Statues of winged bulls were a protective symbol related to the god Sin Mesopotamia, while the ankh, a kind of cross with a loop at the top, was a prominent representation of life in ancient Egypt. The Enuma Elish tells the Mesopotamian story of creation and explains how Marduk became the chief of the gods. The Egyptian Book of the Dead was a guide for the dead, setting out magic spells and charms to be used to pass judgment in the afterlife. Ancient Nippur was the site of the chief temple to Enlil, while Babylon was the location of Marduk’s sanctuary. Thebes and the temple complex of Karnak were home to the worship of Amen- Ra. In the modern world the remains of these early religions can be seen in Egypt’s pyramids, tombs for the pharaohs, and in Mesopotamia’s ziggurats, temples to the gods. The New Year’s Festival was a major event in Mesopotamian religion, while Egypt’s most important festival was Opet. Because Egypt was the “gift of the Nile” and generally prosperous and harmonious, Egyptian gods tended to reflect a positive religion with an emphasis on a positive afterlife. In contrast, Mesopotamian religion was bleak and gloomy. Ancient Mesopotamian prayers demonstrate the lack of relationships with gods and goddesses who viewed humans with suspicion and frequently sent calamities to remind everyone of their humanity. Such was the message found in the Gilgamesh Epic.

Although the religions of both civilizations shared many similarities, the differences were vast. The most notable ones are the importance and belief of afterlife and the relationship between Gods. Because of these differences, we believe, the civilizations were different because in early times, civilizations revolved around their beliefs and values but unfortunately, there was an end to these great civilizations.

Cooking for Beginners

There is a lot of learning that must be done in order to
become a good cook and then there is becoming a great cook.
But that takes time and plenty of dishes that could have
came out better – and they will-someday. But that's OK
everyone starts somewhere. And the best place to start
cooking for beginners is in the kitchen, of course.

Naturally, there is all kinds of cooking: American, Chinese,
Japanese, Indian, European and etc. All of these types of
cooking takes time and training to learn how to master the
basics. But it can be done because it has been by many
already.

Maybe you are not the best cook yet and maybe that may never
happen. But always remember that someone is not quite as
good as you. Probably you'll be better than most ever will
be. OK so much for having the right attitude and
self-esteem.

Whatever your reason for cooking or learning to cook you
should always begin with the basics. The first thing that
you need to learn is what the different terminology you will
find in recipes actually means. There are many new and
sometimes foreign sounding terms that you will find in
common recipes. These terms can mean the difference in
recipe success or failure. You should be able to find a good
section in any inclusive cookbook that explains the
different definitions for unfamiliar terminology. If you
are not absolutely certain what is meant by "folding in the
eggs "it is in your best interests to look it up.

So take this valuable hint: Try simple recipes at first and
then get a little braver by tackling a few more difficult
dishes. Many recipes will tell you just how difficult it is
to make. But you will soon know by just looking at the
recipe.

Another good idea is that once you get some experience with
different (successful) dishes, make yourself a catalog or
diary of dishes that went over well. Put the date and
comments in the diary.

This will come in handy when you just do not know what to
cook or a special occasion is coming and you want to be sure
to make it successful and fun.

As you learn new recipes and improve your culinary skills
and talents you will discover that preparing your own meals
from scratch is much more rewarding than preparing
prepackaged meals that are purchased from the shelves of
your local supermarkets. You will also discover as your
experience and confidence grows that you will find yourself
more and more often improving as you go and adjusting
recipes to meet your personal preferences.

So what's the secret to learning the basics and becoming a
good cook? Just do it! (over and over).

Dedicated Server Hosting for Ecommerce Sites

Web hosting has become an integral part of the corporate world, since selling products via ecommerce websites has become possible with the advent of internet. It has provided sellers and resellers with the perfect platform to sell their goods to people located in another city, state or even country. And, an ecommerce site runs best on a dedicated server because it possesses the resources that are needed to run the site efficiently and to take care of the tremendous footfalls of the potential clients. This kind of server can easily provide the users with the ability to install all types of software and upgrade hardware as and when required.

The corporate hosting service providers give complete control, including maintenance & software configuration, of their dedicated servers to the clients. This would allow you to take charge of the tremendous power of the server, which would include OS, RAM, hard disk storage space etc. Windows hosting is the preferred choice of all corporate organizations, especially the ones that have well developed ecommerce websites. The Microsoft proprietary operating system is known for ease of installation and user friendliness, even though it is a tad costlier than other software. All sites that are developed with the help of tools created by MS can be hosted only on servers that operate on Windows OS.

Next, the users get ample monthly data transfer limits from the company that leases the dedicated server to them. A transfer limit that runs into GBs per month (and can be increased) and is in line with the requirements of the ecommerce portal that is being hosted on the server is typically provided to the users. And, since new products are added on a regular basis by sites that sell products online, a sound backup needs to be maintained for safekeeping. Fortunately, backup is typically provided by the web hosting India company to the user as part of the standard deal, even though if it is not provided, then having the paid service is still worth the money.

As all seasoned users know, monitoring a server is important for all ecommerce websites, and it is important to have dedicated corporate hosting providers that can monitor the server within short durations of time. Ideally, the hosting server should be checked every five minutes for problems, and the user should assess what measures are taken to cater to the problems that arise. And, amateurs who have a dedicated server for hosting their ecommerce websites can enjoy the best experience with a web based automation that allows the user to have full control over the server without being proficient with the technical aspects.