Affiliate Marketing – An Overview

Affiliate marketing on the internet is everywhere. Products being sold range from exercises to help with plantar fasciitis to video game copying software. There are countless ways to market products, so we're just going to take a brief look at a few of the places people can use to get started, some startup tips and you'll be ready to start on a road to recycling, free "money.

One of the best ways to get started in affiliate marketing is to sign up at an affiliate site. Examples of this are ClickBank and Commission Junction. What these sites do is get together people who want to sell products and people who are interested in advertising for them. To refer to the examples above, you can promote pretty much anything from medical help to entertainment and computer software. I'm personally planning on doing solar panels next, as a system to reduce heating and cooling costs as well as general electrical overhead.

Most of these types of sites have a list that's quite extensive, and you can chose any product you like. Then you have the site create what's called a Hoplink for you. This is a personalized link to their product that tells the seller that the patron came from your link. This is what gets you credit for the sale. Sounds simple enough right? But how do you get that link out there?

Of course, it's important to do some research about the product you're selling. Once you can speak about it on a reasonable level, it's time to build a base of operations. Websites like Squidoo are wonderful for this. Squidoo is a ready-formulated lens building site. A lens is a website, but one with a specific purpose. It's called a lens because it focuses specific attention on the keyword chosen to target it at. Basically, you take a keyword people are searching on the internet related to your product, and you make that keyword the base for your lens.

So now you write up a fairly simple site promoting the product in question. There's tons of websites now promoting products and everyone has their own particular way of doing it so we're not going to focus attention on that. Go nuts, make something creative and jazzy, or serious and solemn.

Now you have your site trying to promote that product. How do you get people to look at it? The first thing to do is get your site indexed by search engines. There's products and services out there to do this for you, but you can easily do it yourself by finding and submitting to an RSS feed. Basically these sites link themselves to you so that search engines can just go through them and find new web sites.

Building multiple websites with different keywords and linking them to each other does not hurt, but the best way to get traffic is to get bumped up the actual search results list. The way to do this is to create backlinks. Backlinks are links from other sites directly to your lens site. Search engines see other people linking to you and bump you up result lists. So where can you get links to your site?

Well forums are a place to start. You have to be careful though, most forums do not appreciate people taking up their space with ads, especially if they're not getting a cut. There are some forums out there that are specifically for posts of that nature, however. Finding these and submitting to them is a great way to get started. Some people buy their own web domains and use these both for the "lens" site as well as backlinks. Free domains like Yahoo Geocities can be useful for this.

So to recap, first you pick a product you wish to promote, and find some good keywords that describe it. Push those keywords on a lens site, and use social networking sites, other domains and forums, etc. to get the search engine's "attention" and you're on your way. Of course, it's still a matter of getting the right people to your information, buyers. Google and others offer "readers" and the like to tell you what some good ones might be.

I hope this helps to clarify what affiliate marketing on the internet is and how it works. Good luck on your first dollar!

Displaying Photography on the Web

Getting Started:

When deciding to display your photography online, there are a number of considerations that need to be taken into account as presenting imagery on the web. What I will cover today is image scan quality, the dimensional size of the image, and the impact of image file formats.

Image Scan Quality:

Resolution is the image quality measured in terms of how many pixels make up your image. It is commonly referred to as “ppi”; (pixels per inch). One of the common dilemmas when scanning photo transparencies to digitize them for use on a person’s website is how detailed of a scan do you need to provide your webmaster to post your imagery online. I’m going to sidestep the issue of image copyright concerns for the time being as I’ll cover that in an upcoming article on its own. However, because your images are to be viewed on a screen, all web graphics should be no larger than 72 ppi and thus anything higher has no improved effect, and only creates longer download times. This will also reduce what an individual could do with the image file if they had alternate motives.

Image Dimension Size:

Pixels are the unit of measurement for the screen and most webmasters design a website to fit one of the standard display sizes. Based on statistics that can be looked up on the internet, we have found that most people today have their monitor’s set to display at least 1024 x 768, if not larger.

Why this is important, is that if your scan dimensions in Adobe Photoshop say that the image is 8.5 inches by 11 inches, saving the file at those dimension will not allow a user at 1024 pixels by 768 pixels to see the image in its full presentation without scrolling both vertically and horizontally. Adobe Photoshop provides the ability to resize the image to a size that will fit within your website design. As an added bonus, it will also reduce the download size of the image that the view of the image will experience without losing image quality. This is something that you will need to work with your webmaster to come up the proper tradeoff between file size and the presentation size of the image in your portfolio. It is important to realize that not everyone has broadband connections, so thumbnails are very much appreciated by those who use dialup connections. One thing I would recommend is to come up with standard dimension sizes for your horizontal, vertical, panoramic and thumbnails and stick to them as it will make your life, and your webmaster’s much easier.

Image File Format:

There are two types of color that can be used in Web graphics. The colors can be associated with the Web graphic file formats we just mentioned: GIF and JPG.

GIF:

GIF is short for Graphics Interchange Format and consists of the 216 common colors found on all computer monitors and within all Web browsers. These common colors reside in a Web palette and its advantages are that it is supported by practically all web browsers, can include transparent backgrounds, supports interlacing (providing a low-resolution preview of the graphic to the viewer while it downloads), and can be used as an image map (allowing the viewer to click on the graphic as they would a regular link to another site).

JPEG:

JPEG is short for Joint Photographers Experts Group and is superior in rendering color and detail found in photographs or graphics using blends, gradients, and other tonal variations. JPEG files use red, green, and blue (RGB) for graphical color. The strength of these colors is set in from zero to 255 with zero being the least intensity and 255 being the highest intensity. When red, green and blue are combined at zero intensity the result is black. At full strength, high intensity, where the values are set at 255, 255, 255, the result is pure white. As a photographer, it is important to utilize photographs as much as we can within your Web portfolio to present your work in the best possible quality so that it captures the true spirit of the subject work.

Choosing between the two image formats:

These full color images should not be saved as GIF files because of the limited number of colors. By having limited colors, the full color image will represent the true colors using the existing Web palette of 216 colors and will create a poor, dithered, and ugly image. That is why it is very important to use the right file format for each specific graphic. Sometimes it’s obvious that a graphic on someone’s web page was saved in the wrong file format. Photos may look too grainy, or flat-color images may look too fuzzy. When selecting GIF or JPEG for your graphics conversion, it is important to consider the type of image you will be working with. Use a GIF format if you’re graphic consists primarily of line art or flat colors without gradients. JPEG-converted graphics are best for photographs or images with fine tonal variations in colors, such as images with gradients or metallic images. Choosing the right file format is not only important for the quality, but for keeping your images file size to a minimum.

Summary:

With proper usage of image scan quality, the dimensional size of the image, and the correct image file format, you will be presenting your web portfolio in a manner that the rest of the world can fully enjoy your work.

Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Comparison Between Egyptian and Mesopotamian Religions and Beliefs!

The religious beliefs of the ancient Egyptians were the dominating influence in the development of their culture. The Egyptian faith was based on a collection of ancient myths, nature worship, and innumerable deities. Sumerian lives were spent serving the gods in the form of man-made statues. There was no organized set of gods; each city-state had its own patrons, temples, and priest-kings. The Sumerians were probably the first to write down their beliefs, which were the inspiration for much of later Mesopotamian mythology, religion, and astrology. Sumerians believed that the universe consisted of a flat disk enclosed by a tin dome. While the Mesopotamian’s didn’t have anything quit to scale with the pyramids, they did use and build ziggurats for religious purposes.

Both civilizations were centered on religion. Egypt believed in many gods. The gods Mesopotamia believed in tended to be absolute rulers to whom the people owed total devotion. In both civilizations religious leaders were given very high status and held in high regard. Mesopotamia and Ancient Egypt are two religions that believed in monotheism. Both Egypt and Mesopotamia were polytheistic, that is, they believed their worlds were ruled by more than one god. Both civilizations believed that the gods created them. Both cultures also believed that they themselves were created for the purpose of serving their gods. Both worshipers took their names from the numerous gods and the cults that honored the deities, and priests in both religions were no special clothes, and made daily offering in the temples and held annual festivals open to public.

Mesopotamian religion saw humans as the servants of the gods, who had to be appeased for protection. Egyptians believed that the gods created all humans but were also controlled by the principle of maat, or order. Unlike followers of Mesopotamian religion, the Egyptians had a strong belief in the afterlife, which they expressed by building elaborate tombs such as the pyramids. The Sumerian afterlife involved a descent into a gloomy netherworld to spend eternity in a wretched existence as a Gidim (ghost). Egyptians believed that their gods had created Egypt as a sort of refuge of good and order in a world filled with chaos and disorder. The major god for much of Mesopotamia was the sky god Enlil; later th e worship of Enlil was replaced by the worship of the Babylonian god Marduk. For Egyptians, Amen-Ra was the most powerful deity, chief of the pantheon. Statues of winged bulls were a protective symbol related to the god Sin Mesopotamia, while the ankh, a kind of cross with a loop at the top, was a prominent representation of life in ancient Egypt. The Enuma Elish tells the Mesopotamian story of creation and explains how Marduk became the chief of the gods. The Egyptian Book of the Dead was a guide for the dead, setting out magic spells and charms to be used to pass judgment in the afterlife. Ancient Nippur was the site of the chief temple to Enlil, while Babylon was the location of Marduk’s sanctuary. Thebes and the temple complex of Karnak were home to the worship of Amen- Ra. In the modern world the remains of these early religions can be seen in Egypt’s pyramids, tombs for the pharaohs, and in Mesopotamia’s ziggurats, temples to the gods. The New Year’s Festival was a major event in Mesopotamian religion, while Egypt’s most important festival was Opet. Because Egypt was the “gift of the Nile” and generally prosperous and harmonious, Egyptian gods tended to reflect a positive religion with an emphasis on a positive afterlife. In contrast, Mesopotamian religion was bleak and gloomy. Ancient Mesopotamian prayers demonstrate the lack of relationships with gods and goddesses who viewed humans with suspicion and frequently sent calamities to remind everyone of their humanity. Such was the message found in the Gilgamesh Epic.

Although the religions of both civilizations shared many similarities, the differences were vast. The most notable ones are the importance and belief of afterlife and the relationship between Gods. Because of these differences, we believe, the civilizations were different because in early times, civilizations revolved around their beliefs and values but unfortunately, there was an end to these great civilizations.