Stop Branding Them and Brand Yourself

Brand names are the first step to building a presence online. This is what new marketers need to focus on first. Pushing products and programs from the beginning is a critical mistake that many people seem to make. You want to build up some credibility first. Try not to come off as a opportunity pusher. This is someone who joins a program selling product after product claiming that it is the next big thing. You're campaigning a companies qualities, not your own.

Here is a real world example. Take any pro athlete or movie star that we see on TV, they are pushing everything from cell phones to underwear. People are swarming to the stores and buying these things just because their favorite player has a pair or uses the product. They do this not because those golf balls are the best, or those are the most comfortable boxers. They swarm to the stores and get those items because they admire and have a feeling a trust when it comes to their favorite actor or athlete. Those players and ball players have built strong brands. There names alone hold strength and value. You have the same ability to do so. If you brand yourself first and develop a feeling of trust and provide value, you can get out here and sell anything. Look for a targeted area you want to focus on. It is much easier to appeal and attract people with things that you already have knowledge of and are interested in. Your goal is to gain trust and let people know that you only supply things that are of value.

Get yourself together first. Build up your brand name and then start to introduce products later. When you have established your brand, people will buy the things that you believe are worth their time and money. You do not want to take them to places you have never been. Provide them with products or opportunities that are good and you would actually use. It can be computer supplies, maybe its studio equipment. Whatever the targeted market is, become an expert in it. Take the role of authority and provide them with the right products.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Tips to Decorate a Perfect Red Carpet Wedding

Undoubtly, the matrimony ceremony is the most cherished event in every man and woman's life. This is what we all dream of, since the time we take a dive into the world of adulthood.

Yes, wedding vows between the bride and the groom are the cornerstone of the wedding eve, but there is another aspect which is also of paramount importance, and this is the smiling faces of the witnesses of your special day.

Hosting a wedding celebration is a baffling ask as one has to take care of a number of things. Starting with the crispy, juicy snacks served, the main course the music played in the background, but of all decoration at the party venue which makes a difference between any other celebration and something memorable.

Here, in this post, we dug deep into several ways to decorate a perfect red carpet wedding:

The Entrance

The decor of the entrance should be such it brings in happy and positive vibes. When decorating the entrance to the venue, think in terms of color palette, and not the individual or a combination of one or two colors. The event drapery at the entrance should invite, pick one who design matches seamlessly with the entire party decor.

The Center Stage

For setting up the stage at the wedding venue, you have to mull over several things. Firstly of all, the lighting should illuminate the bride and groom. The backdrop for the stage has to be elegantly dressed with an event backdrop. Buy something, which does not seem like an addition, but an extension of the party decor. Use the same style of fabric for lines, chair covers, and sashes, to make the center stage a topic of positive conversation amongst your invitees.

The Tables

When it comes to tables, do not stick to a rule of thumb, have different tables, the square, the rectangular or the round. But, most important, are the covers for chairs, make sure they appeal in style and design.

The Cake

The cake is another center of attraction, so display it nicely in the center. Go for different colors and textures for the cake. You can also decorate your cake or its surrounding with fresh flowers.

At the end of it all, these tips will help you to dress up an unforgettable wedding party venue. Keep in mind, today, the Internet is the best place to shop for event backdrop, event drapery, linens, and chair covers.

Smart Clothing Tips Each Woman Will Appreciate

It's not a secret that women always wish to look attractive and stylish. It does not matter where they go and what they do, they need to feel confident and beautiful. This does not only help them remain in the focus of men's attention, but also makes it easier to reach the goals they have set. The choice of clothes and accessories to be included into the wardrobe of each woman depends upon many factors, such as her body type, style of clothes she prefers, personal traits of character, age, occupation and what not. However, there are effective fashion tips that will ideally work for each lady, who aims at looking appealing, sexy and gorgeous. Some of these smart tips are provided below.

  1. Old Apparel Never Goes Out of Style!

Do you believe that you should get rid of those attires you have worn for two or three years? Do you think that they are not trendy anymore? If so, then you may be mistaken! Many old things do not go out of fashion and remain trendy for years. Just have a look at the apparel you have in your wardrobe! What clothes seem too old-fashioned to be worn every day? Which of them would you eagerly purchase, if you were in a fashion boutique? These simple questions will help you make the right choice!

  1. Choose the Right Outfit for the Black-Tie Event

Have you been invited to visit a black-tie event? Is your best friend or close relative getting married soon and you do not know what to wear? Do not get into despair and take your time to shop wisely! There is no need to buy a luxurious dress for one night only. Instead, give preference to the attire you may put on when visiting holidays and festivals in the future. This will make the purchase both efficient and gorgeous. Do not forget about suitable shoes, accessories and underwear! These things will make you feel confident and beautiful wherever you go, while proper makeup and hairstyle will contribute to your charming appeal!

  1. Know Your Strong Points

The best way to choose clothes that will really work for you is to know your strong points. One and the same apparel may look differently on two women just because they have different body types. It may take some time to experiment with different types of apparel and accessories to make the best choice, but the result will be worth this time and effort. By knowing your strong points, you will be able to opt for clothes that make you look stylish and chic. Likewise, you will avoid clothes that have negative impact upon your appeal and underline your imperfections.

  1. Do not Forget About Jeans!

When thinking about your wardrobe, do not forget about jeans. There are no stylish collections of clothes without this item. You can wear jeans in the everyday life just to feel comfortable. They are a nice choice for a family picnic, a night with your friends, a trip to the forest and even a romantic weekend. Just make sure you choose the right size. If you have any doubts, then give preference to the smaller size, because they will stretch with the lapse of time. By the way, if your jeans look a bit old-fashioned or you just wish to give them a brand new look, then you can decorate them with versatile gems and other accessories you will find any local garment accessories shop. A bit of imagination will help you get nice-looking and fashionable jeans!

  1. Watch Out Deodorant Stains!

It's not a secret that deodorant stains look unappealing and sometimes even disgusting. Furthermore, they are very hard to wash sometimes, which means that they can easily spoil your attire. It does not matter how stylish and expensive your new dress or blouse is – deodorant stains will give it an unattractive look. The same concerns makeup stains. If you have noticed the problem, try to wash the piece of clothing as soon as you can. If washing the stains with water does not help, then add the detergent or stain remover into water, leave it there for several hours and give it another try. This should help get rid of the problem.

  1. Do Not Underestimate the Importance of Scarves and Belts

Accessories always contribute to the way you look. This especially concerns scarves and belts that come in different colors, models, shapes, sizes and materials. You can choose several of them to fit your clothes. When chosen properly, these accessories add style, grace and elegance to your appeal.

  1. Keep Your Clothes in Order

It does not matter how many clothes and accessories you have, you should always keep them in order. Having bought an article of clothing you have been looking for, take your time to read the instructions on the label to know how to take care of it properly. This will not take much time, but will help you maintain the nice look of your apparel for a long time.